Serge Pronin  •  ProDesign ®

Serge Pronin
 •  ProDesign ®

Personal Information

In advertising since 1997.
Personal studio since 2002

Worked under projects for

•  Norilsk Nickel Corporate University
•  L'Occitane
•  Playboy
•  Beeline
•  LEGO (MarketingStore),
•  LeoBurnett (Cadillac, Hummer, Opel),
•  Euro RSCG (Citroen, Peugeot, Persen),
•  McCann (Nescafe, Nevskoe)
•  Paterson Department Stores
•  NordHafen gmbh

Sociology Ph.D.
ProDesign ®  trademark owner

Author of two books on advertising and design:
•  «Publicity Illustration: Creative Perception» (before: «The Power Of Sight») / 2002
•  «To Advertiser About Design. To Designer About Advertising» / 2004.
•  «Advertising Stories» / 2010
«Quantum of Inspiration» / 2012

Author of a personal program for creative approach in advertisement.
Conducted seminars in Moscow, Saint Petersburg, Kiyv,
Saransk, Chelyabinsk, Dnepropetrovsk, Magnitogorsk, .

Publications in magazines Russian Newsweek, Vokrug sveta, Creative Director,
Smena, Gastronom, Advertising Ideas.

Professional Standard, High Design, 2006

Range of activities includes verbal/visual communication in advertisement.
Elaboration and consulting, educational activities.

ProDesign Studio